Jakarta, June 9 2026 — iSleep by Comforta keeps moving forward. Two years after introducing the mattress-in-a-box for younger generation concept to Indonesia, the brand is now launching the iSleep Smart Series — a new generation of mattresses built for how young Indonesian consumers actually live, not just how they shop.
Jakarta, June 9, 2026 — iSleep by Comforta keeps moving forward. Two years after introducing the mattress-in-a-box for younger generation concept to Indonesia, the brand is now launching the iSleep Smart Series — a new generation of mattresses built for how young Indonesian consumers actually live, not just how they shop. The Smart Series is available across Shopee, Tokopedia, TikTok Shop, and Blibli, starting June 9, 2026.
iSleep Smart Flex is the entry point to the Smart Series. At 20 cm thick, this foam mattress combines FlexSure™ High Density Foam for dense, stable support with a Knitted Cooling Fabric surface that pulls heat away from the body, and a goose-down feel fiber layer for that noticeably soft first touch. A meaningful first upgrade for anyone moving on from an old, tired mattress.
iSleep Smart Silent adds higher pocket springs — individual coils with greater height for more even weight distribution across the entire sleeping surface. At 32 cm thick, Smart Silent minimizes motion transfer, making it the natural pick for couples who want to sleep through the night undisturbed by each other's movements.
iSleep Smart Silent Pro is the flagship of the series — and it carries the Smart Series' most significant innovation.
At 34 cm thick and carrying every advantage of the variants below it, iSleep Smart Silent Pro introduces Smart Surface®: a removable, washable top layer for the mattress.
The process is straightforward. Unzip the perimeter of the mattress, lift off the Smart Surface® cover, wash it like any fabric, let it dry, and put it back on. No professional service required. No special equipment.
The sleeping surface — the layer that makes the most direct and frequent contact with the body — can now actually be cleaned. It stays free from dust mites, odors, and the buildup that accumulates invisibly over time in any mattress that cannot be washed.
For young couples, families with small children, or anyone who has ever thought seriously about mattress hygiene and found no good answer, Smart Surface® fills a gap the Indonesian mattress market has long left open.
Alongside the Smart Series launch, iSleep is officially introducing its brand mascot: iBbit, a small, curious, and clever rabbit.
iBbit is designed to be a relatable guide into the iSleep world — appearing across social media content, product packaging, campaign materials, and physical activations. The character is smart without being technical, friendly without being childish, and always ready to explain what makes a mattress worth caring about.
Under the #iSleepSmarter campaign, iBbit's role is to make product education feel like a conversation, not a lecture. Every feature, every benefit, every reason to upgrade — told in a way that actually connects.
In another milestone, iSleep is making its first-ever appearance at a physical exhibition — joining Comforta at Jakarta Fair Kemayoran, running until July 12, 2026.
At the iSleep booth, visitors can see, touch, and try all three Smart Series variants in person. The centerpiece is a live demonstration of Smart Surface® — showing exactly how the cover unzips, comes off, and goes back on. An experience that has only been visible through a screen can now be felt firsthand. Visitors can also take home the iSleep Smart Series which has been vacuumed and compressed in a box.
The iSleep Smart Series is available now on Shopee, Tokopedia, TikTok Shop, and Blibli. Full product information is available at www.isleep.co.id. Sleep smarter. #iSleepSmarter
