Top Brand Award, Newest Award for Comforta

Jakarta, 13 February 2015 – Comforta, which is the national spring bed brand from Massindo Group, successfully brought home the award at the Top Brand Award 2015 for the Bedding category from Frontier Consulting Group and Marketing Magazine which was held at Hotel Mulia, Jakarta, Thursday (12/2) night.

This Top Brand Award is the highest award for a brand, based on the results of a national survey in 11 major cities in Indonesia (Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru, Balikpapan, Palembang, Samarinda, and Denpasar) with a total of 6000 respondents. . The award is given to brands in certain product categories that meet the Top criteria based on a survey conducted by Frontier Consulting Group.

Jeffri Massie, President Director of Massindo Group, said that his party is very proud of this achievement. “We have been waiting for this prestigious and trusted award since 10 years ago. The Top Brand Award is a means of measuring what activities we have carried out as well as plans and prospects for the future,” he said.

Not only that, but Jeffri also expressed his gratitude to all those who helped achieve Comforta’s award this time. “We thank the Comforta family, dealers, suppliers, staff, and employees who have worked very well together to achieve this Top Brand Award 2015. Once again, we thank Indonesian consumers who have trusted Comforta as the 2015 Top Brand Winner for the Bedding category. In 2015, Massindo Group also hopes that Comforta’s sales can grow by 20-30% for both domestic and foreign markets,” he added.

Massindo Group is indeed very active in building the Comforta brand in order to increase mind share, market share, and commitment share by expanding the distribution network and making improvements to each Comforta product.

Timothy Purnomo as Corporate Brand Manager of Massindo Group added, “Massindo Group has always consistently carried out Integrated Marketing Communication as well as possible. Starting from being committed to achieving Massindo Group’s vision and mission, to never stopping to introduce Comforta through various channels, both in the ATL and BTL realms. We also carry out direct marketing intensively, such as holding exhibitions in more than 20 major cities in Indonesia with more than 280 exhibitions a year,” he said on the sidelines of the 2015 Top Brand Award.

Not only that but also Massindo Group has now also penetrated into the world of eCommerce by building partnerships with some of the largest eCommerce companies in Indonesia, even now Massindo Group already has its own eCommerce channel. Comforta is also very active on social media such as Facebook, Twitter, Youtube, and Instagram.

Since 2000, Handi Irawan as the Founder and CEO of the Top Brand Award has held a Top Brand Survey, but the Top Brand Award was only given in 2007. Currently, the Top Brand Award has entered its 16th year and involves measuring no less than 2,000 brands. . This event is usually held twice a year, namely Top Brand Phase I and Phase II. The Top Brand Survey Phase 1 2015 consists of two types of panels, namely surveys targeting B2C respondents and targeting B2B respondents.

The Top Brand survey of B2C respondents involved 7,500 random samples and 1,600 booster samples. The criteria for B2C respondents for random samples are male or female aged 15-65 years with SES-D to SES-A and use the multistage random sampling method. Meanwhile, the booster sample criteria are derived from the SES-A level and are taken to increase the incident rate of premium products by using the purposive sampling method.