Jakarta, 19 July 2017 – Comforta won the title of “The 1st Champion of Indonesia Original Brands 2017” in the springbed category at the “Indonesia Original Brands 2017” award event which was held at the Ballroom of the Shangri-La Hotel Jakarta on Wednesday, July 18, 2017.
Indonesia Original Brands 2017 was organized by SWA Magazine together with the Business Digest research institute based on a survey of four assessment indicators, namely satisfaction, loyalty, recommendation/advocacy, and level of competitiveness with foreign (global) brands. This survey involved 5,144 respondents in Greater Jakarta, Medan, Bandung, Semarang, Makassar, and Surabaya for 108 industry categories.
The survey results again prove Comforta as the top and most trusted springbed brand with an Indonesia Original Brands (IOB) index of 7.43. In addition, Comforta was also named as one of the most powerful local brands in the Top 250 Indonesia Original Brands 2017 version of SWA magazine. These two proud achievements also complement the appreciation of Comforta and Massindo Group for leading the bedding industry market in Indonesia, including the Corporate Image Award and Indonesia Digital Popular Brand Award in 2017, TOP BRAND Award in 2015, 2016, and 2017, Indonesian Customer Satisfaction. Awards (ICSA) in 2015 and 2016; and The Most Creative Company in 2016.
Jeffri Massie, President Director of Massindo Group, explained, “Comforta is the most famous spring mattress brand in Indonesia. Comforta mattress products have been very well received by the public, our loyal consumers, and have also received recognition from various parties including the bedding industry players in the world. This achievement certainly cannot be separated from Comforta’s consistency in presenting innovations with international quality and standards to improve the quality of life for Indonesian families and people. “
In addition to innovation excellence, Comforta is also the mattress brand that is most recommended by the Indonesian people due to its very strong brand presence in the Indonesian and international bedding market. Currently, Comforta has a sales network spread across 34 provinces and is supported by more than 1,000 authorized dealers throughout Indonesia. Comforta has also been available in Singapore since 2014.
Furthermore, Comforta is also aggressively communicating the advantages of its products by participating in exhibitions, establishing partnerships with modern retail stores, and building interactions with its customers in the digital realm. The Comforta site is the most visited bedding category site on Google. Comforta is also active on social media channels Facebook and Instagram.
In order to strengthen its competitiveness against foreign brands in the Indonesian market and the international export market, Massindo Group as the manufacturer of Comforta, also cooperates with two well-known brands from the United States, namely Spring Air and Therapedic. Products produced by Massindo Group, both Comforta, Spring Air, and Therapedic, have been marketed in the United States, Germany, China, Singapore, Malaysia, Dubai, Sri Lanka, and soon South Korea.